The family behind
The Plourde family, from Albanel north of Lac-Saint-Jean, acquired their first blueberry farm at the turn of 2014. The following year, brothers Johnny and David, accompanied by their father Jean-Claude, founded the Bleuet Royal company and focused their commercial activities on the harvest and distribution of fresh wild blueberries. The company quickly set itself apart through the quality of its berries and the efficiency of its operations.
Today, Bleuet Royal is a major player in the fresh wild blueberry industry and distributes in more than 300 points of sale across Quebec from July to September.
The first discussions about the creation of VERIFRUIT were a long time ago! The entrepreneurs had already been thinking for a few years about a way to make their tasty products accessible all year round. In 2021, they finally launched the VERIFRUIT brand and marketed dark chocolate-covered frozen blueberries. Unique in Quebec, VERIFRUIT offers its customers innovative products with exceptional taste, regardless of the season.
In addition to wild blueberries, the company’s current offer includes frozen raspberries and strawberries covered in dark chocolate. Made of simple, premium quality ingredients, VERIFRUIT’s three delicious flavours combine pleasure and balance!
